Professional Ethics and Marketing of Dieticians Services

Abstract

Health care professions are based on a relationship of trust with patients. The term “profession” means “a dedication, promise or commitment publicly made”. To be a health care practitioner requires a life-long commitment to good professional and ethical practices and an overriding dedication to the good of one’s fellow humans and society. In essence, the practice of medicine, dentistry and the medical sciences is a moral enterprise. In this spirit the Health Professions Council of South Africa (HPCSA) presents the following ethical guidelines.